A top rugby union club has agreed a new partnership with The Turmeric Co. – a nutrition brand set up by Wales and West Brom footballer Hal Robson Kanu.
Sale Sharks Rugby Club has agreed terms with the brand on a deal that will see its products including natural turmeric shots supplied to all first team and academy players throughout the season.
The Turmeric Co. said it already has commercial deals in place with other top-flight clubs including Leicester Tigers and has worked closely with England Rugby in the past as part of its drive to boost brand awareness across the UK.
Thomas Hal Robson-Kanu, founder of The Turmeric Co. said: ‘’Sale Sharks is a club with a number of world class players within its ranks and we are incredibly excited about this new partnership.
“Our shots, made from raw turmeric root, provide fantastic natural support for elite athletes – improving general health, boosting energy levels and helping to speed up recovery.
“As a current professional athlete, I understand first-hand the difference that nutrition can make in enhancing athletic performance.
“This partnership is another exciting step for everyone at The Turmeric Co as we further our growth with clubs of the calibre of Sale Sharks and cement our vision of supporting the health and well-being of society through natural nutrition.
“Sharks supporters will also be able to benefit from the product immensely and we can’t wait to get going.”
The deal with The Turmeric Co. represents the latest in a string of new commercial signings for Gallagher Premiership side Sale Sharks.
Phil Sharma-Woodland, head of hutrition at Sale Sharks, said: “I’m really pleased that we’ve linked up with the team at The Turmeric Co. and look forward to having more of their products at Carrington.
“Nutrition and diet are vital areas of focus for us at the club and we are constantly looking at ways to improve individual player and collective team performances. The benefits of turmeric have been backed up by many studies and it’s a spice we already incorporate into the players’ nutrition plans, but the drink-based products available from The Turmeric Co. offer a convenient way for them to boost their intake much more quickly.
“It’s another brilliant nutrition brand to add to the Sharks family and we’re excited to see how the partnership grows.”