Why Manchester United win vs Leicester was worth £23m

Manchester United have avoided losing a significant chunk of sponsorship revenue after victory over Leicester City on the final day secured a top-four finish in the Premier League and Champions League football.

United travelled to the King Power Stadium knowing that defeat would see the Foxes leapfrog them in the hunt for a top-four finish, but that result was avoided.

Bruno Fernandes scored from the penalty spot before Jesse Lingard capitalised on an error from Kasper Schmeichel to double the score – and the result has a major impact on the club’s finances.

United signed a £750m kit deal with Adidas in 2015 after bringing an end to their 13-year stint with Nike and the deal represents one of the club’s main sources of income.

However, their revenue from that deal would have suffered a hit had the club failed to secure Champions League football for the 2020/21 season due to a clause in their agreement.

The clause stated that if Ole Gunnar Solskjaer’s side failed to qualify for the Champions League in two consecutive seasons the sportswear brand would reduce their next £75million payment by 30 per cent (£22.5million).

United finished sixth last season and are competing in the Europa League this term – with their continental campaign concluding in August.

While winning the Europa League would have provided another route back into the Champions League, it would have been a stern task.

Victory against Leicester means that the pressure is off in that respect, although winning the competition next month would still provide a significant boost as it would mean they would not be paired with some of Europe’s biggest clubs in the group stage.

The winners of the Europa League are placed in Pot 1 for the group stage draw, which would mean avoiding the likes of Real Madrid, Bayern Munich and Paris Saint-Germain.


Manchester Evening News